1
2
3
To stand out from yet more 'skulls and bikes' imagery, I created an 'everyman' campaign featuring real blokes. This is Dave (Kung Fu trainer and bike repairman) ensuring that his steaks are well done. Crusty Demons Apparel print ad in Australian Dirtbike Magazine. 2010.
Faced with the challenge of some lo-res client-supplied talent photos, the best result was to arrange them into a playful collage, and feature some of the garment graphics and colour palette. Freshbaked Kidswear print ad, 2010.
Streetwear brand Degenerate went with a stencilled and stickered look to contrast with skate imagery, in this print ad that ran in SLAM in 2002.
Concepts, art direction, copywriting, photography and production of print advertisements.